Apple’s $249 SE 3 Lacks ECG; the $799 Ultra 4 Adds Satellite
Series 12 sits between them from $399, in three case materials. Apple rates battery at 18, 24 and 50 hours, under different tests.
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Apple sells three Apple Watches: the SE 3 from $249, the Series 12 from $399 and the Ultra 4 at $799. The SE 3 (affiliate link to Amazon, opens in a new tab) drops the ECG and Blood Oxygen apps and the newer S11 chip; the Ultra 4 (affiliate link to Amazon, opens in a new tab) adds satellite messaging, a 100m water rating and the longest battery rating Apple gives. The Series 12 (affiliate link to Amazon, opens in a new tab) is the only one sold in three case materials.
Every price here is from Apple’s US store on 17 October 2026. Apple also sells Hermès editions of the Series 12 and Ultra 4, from $1,399 and $1,499. The Series 11 and Ultra 3 still appear on Apple’s compare page as older models, but not among the watches its store sells.
The three watches
| SE 3 | Series 12 | Ultra 4 | |
|---|---|---|---|
| Sizes | 40mm, 44mm | 42mm, 46mm | 49mm |
| Case | Aluminum | Aluminum, titanium or ceramic | Titanium |
| Chip | S10 | S11 | S11 |
| Display brightness, up to | 1000 nits | 2000 nits | 3000 nits |
| Display glass | Ion-X | Ceramic Shield 2 (aluminum), sapphire (titanium, ceramic) | Sapphire |
| Battery, Apple’s rating | 18 hours | 24 hours | 50 hours |
| Low Power Mode | 32 hours | 38 hours | 84 hours |
| Water resistance | 50m | 50m, depth gauge to 6m | 100m, depth gauge to 40m |
| GPS | GPS | Precision L1 | Dual-frequency L1 + L5 |
| Satellite | None | None | Messages, Find My, Emergency SOS |
| Dust rating | None listed | IP6X | IP6X |
All three have 64GB of storage, the W3 wireless chip, a 4-core Neural Engine, Apple Intelligence and Siri AI on Apple’s compare page, and a 5G-capable cellular version.
Prices on Apple’s US store
| Model and case | GPS | GPS + Cellular |
|---|---|---|
| SE 3, 40mm | $249 | from $299 |
| SE 3, 44mm | $279 | Not stated |
| Series 12 aluminum, 42mm | $399 | from $499 |
| Series 12 aluminum, 46mm | $449 | Not stated |
| Series 12 titanium | Not sold | from $699 |
| Series 12 ceramic | Not sold | from $899 |
| Ultra 4 titanium, 49mm | Not sold | $799 |
Apple’s store pages give a starting price for each option, not every combination, so the cellular price of each larger size is not on the page. On the base aluminum models, the larger size adds $30 on SE 3 and $50 on Series 12, and cellular adds $50 on SE 3 and $100 on Series 12.
A watch for a child who has no iPhone has to be a cellular one: what Apple Watch For Your Kids, formerly Family Setup, needs.
What Series 12 adds over SE 3
On Apple’s compare page the gap is mostly chip, screen and health sensors. Series 12 has the S11 chip against the SE 3’s S10, a wide-angle LTPO3 display at up to 2000 nits against 1000, and Wi-Fi on 5GHz as well as 2.4GHz.
Apple lists the ECG app, the Blood Oxygen app and hypertension notifications on Series 12, and marks all three “Not available” on SE 3. Series 12 also lists the Health Sensing System, a second-generation electrical heart sensor, the Readiness app and Audio Intelligence, none of which the SE 3 column has.
The SE 3 still lists sleep tracking, sleep apnea notifications, wrist temperature sensing, Cycle Tracking, Fall and Crash Detection and the Vitals app, though its Vitals entry omits HRV, which the Series 12 entry includes. Apple names these features; it does not say any of them suits a given person, and neither do we.
Series 12 is also the only model with a choice of materials. Aluminum comes with GPS or GPS + Cellular; titanium and ceramic come only with cellular, and use a sapphire crystal display.
What Ultra 4 adds over Series 12
The two share the S11 chip and the same health feature list on Apple’s compare page. What changes is the outdoors hardware:
- Satellite. Ultra 4 lists Messages, Find My and Emergency SOS via satellite. Apple’s footnote says these are free for two years from activation, and that Find My and Messages via satellite need a carrier plan.
- Water. A 100m rating, a depth gauge to 40m and EN13319 certification; Apple’s activity row reads “Swim, snorkel, scuba, high-speed water sports”. Series 12 is rated 50m, with a depth gauge to 6m, and reads “Swim, snorkel”.
- GPS and sound. Dual-frequency L1 + L5 GPS, dual speakers, a three-microphone array and a siren; Apple’s compare table marks the siren “Not available” on the other two.
- Battery and screen. Up to 50 hours and 3000 nits, against 24 hours and 2000 nits.
It is also the heaviest of the three: Apple lists 63.0 grams for the natural titanium Ultra 4, against 39.5 grams for a 46mm aluminum Series 12 with GPS.
Read the battery figures carefully
Apple’s three battery ratings come from three different tests. Its footnote for the SE 3’s 18 hours lists a workout, notifications and app use over 18 hours, with no sleep tracking. The Series 12’s 24 hours includes six hours of sleep tracking; the Ultra 4’s 50 hours includes twelve. Apple also gives workout tracking separately: 7, 10 and 18 hours.
Charging differs too. Apple says Series 12 reaches 80% in about 30 minutes, and SE 3 and Ultra 4 in about 45.
Before you buy
The newest watches need current iPhone software, which we set out with the full model list in which Apple Watches get watchOS 27. Any Apple Watch pairs only with an iPhone, which is why our smartwatch shortlist is sorted by phone first. If you plan to cover the watch, Apple’s Series 12 store page lists AppleCare+ with Theft and Loss at $4.99 a month; whether AppleCare One costs less across several devices depends on what else you own.
Questions people ask
What is the difference between Apple Watch SE 3 and Series 12?
On Apple’s compare page, Series 12 has the S11 chip, a brighter wide-angle display, up to 24 hours of rated battery, titanium and ceramic options, and the ECG and Blood Oxygen apps. SE 3 has the S10 chip, up to 18 hours, aluminum only, and neither app.
Which Apple Watches does Apple sell right now?
On 17 October 2026 Apple’s US store listed Apple Watch Series 12, Ultra 4 and SE 3, plus Hermès editions of Series 12 and Ultra 4. Series 11 and Ultra 3 were not among its models.
Is the Apple Watch Ultra 4 worth it over Series 12?
That depends on which Ultra-only features you would use. Apple lists satellite messaging and Emergency SOS via satellite, a 100m water rating with depth to 40m, dual-frequency GPS, a siren and up to 50 hours of battery on Ultra 4. Both share the S11 chip and the same health features.
Does the Apple Watch SE 3 have ECG?
No. Apple’s compare table marks the ECG app, the Blood Oxygen app and hypertension notifications as “Not available” on SE 3. It does list sleep apnea notifications, wrist temperature sensing and the Vitals app.
Do I need the cellular Apple Watch?
Apple says a GPS model makes calls and sends messages with your iPhone nearby, and a GPS + Cellular model does it from the watch alone, with a carrier plan. It is also required for Apple Watch For Your Kids. Ultra 4 comes only as GPS + Cellular.
What size Apple Watch should I get?
Each model has its own sizes: SE 3 is 40mm or 44mm, Series 12 is 42mm or 46mm, and Ultra 4 is 49mm only. The larger size costs more: $30 on SE 3 and $50 on Series 12, on Apple’s US store.
How we researched this
No one at bitcritiq has handled this product. Everything here comes from published sources, listed below.
- What this cannot tell you
- Apple publishes the battery figures, and its footnotes show the three tests differ: the SE 3’s 18 hours excludes sleep tracking, while the Series 12’s 24 hours and the Ultra 4’s 50 hours include it. The figures are not directly comparable, and we have not measured any of them. Prices are Apple’s US list prices on the day read; other retailers and sales differ. Feature availability also varies by country, and some features need a paired iPhone or a carrier plan. This page lists the health features Apple names for each model; it does not say what any of them does for anyone, and it is not medical advice. We have not used these watches, and this page does not rank them.
How we chose this, and what we did
- Why this subject
- Apple watch queries and “smartwatch” sit in our trends data heading into the holidays, and Apple’s store now sells three models whose names do not say what separates them. Our watchOS 27 post covers which older watches get the software; our smartwatch shortlist averages published review scores. Neither sets the three watches on sale side by side with Apple’s own specs and prices.
- How we looked at it
- Read through a browser on 17 October 2026: apple.com/watch/compare with the Series 12, Ultra 4 and SE 3 columns, including its footnotes on battery testing, satellite and cellular; the US store’s Apple Watch listing and the buy pages for Series 12, SE 3 and Ultra 4, for every price by case material, size and connectivity; and Apple’s newsroom releases of 9 September 2026 for Series 12 and Ultra 4, for launch dates and US starting prices. For the absence of Series 11 and Ultra 3 from the store, the control was the SE 3, which the same store listing shows without the “New” label the two 2026 watches carry. A dash in Apple’s compare table, which Apple labels “Not available”, is what this page reports as a model lacking a feature.
What this rests on
6 claims, all official. Nothing here was measured by bitcritiq — see how we test for why. Open a claim to read the source it came from.
Apple’s US store lists three Apple Watch models: Series 12 from $399, Ultra 4 from $799 and SE 3 from $249, plus Hermès editions of Series 12 and Ultra 4.Official
apple.com/shop/buy-watch, “All models”, read 17 October 2026: “Apple Watch Series 12 … From $399”, “Apple Watch Ultra 4 … From $799”, “Apple Watch SE 3 … From $249”, “Apple Watch Hermès Series 12 … From $1399”, “Apple Watch Hermès Ultra 4 … From $1499”.
Series 12 aluminum costs $399 at 42mm and $449 at 46mm with GPS, and from $499 with GPS + Cellular; titanium starts at $699 and ceramic at $899, both GPS + Cellular only.Official
Series 12 buy page: “Aluminum … Choice of GPS or GPS + Cellular … Buy from $399”; “Titanium … Comes with GPS + Cellular … Buy from $699”; “Ceramic … Comes with GPS + Cellular … Buy from $899”; “42mm Buy from $399”, “46mm Buy from $449”; “GPS + Cellular … Buy from $499”.
SE 3 costs $249 at 40mm and $279 at 44mm, and from $299 with GPS + Cellular.Official
SE 3 buy page: “40mm Buy from $249”, “44mm Buy from $279”, “GPS + Cellular … Buy from $299”.
Apple rates battery life at up to 18 hours for SE 3, 24 hours for Series 12 and 50 hours for Ultra 4.Official
apple.com/watch/compare: “Up to 24 hours” (Series 12), “Up to 50 hours” (Ultra 4), “Up to 18 hours” (SE 3). Footnotes: the SE 3 test is “over the course of 18 hours” with no sleep tracking listed; the Series 12 test includes “6 hours of sleep tracking over the course of 24 hours”; the Ultra 4 test includes “12 hours of sleep tracking over the course of 50 hours”.
Series 12 and Ultra 4 list the ECG app, Blood Oxygen app and hypertension notifications; Apple’s compare table marks all three “Not available” on SE 3.Official
apple.com/watch/compare, Health and Wellness: “ECG app”, “Blood Oxygen app”, “Hypertension notifications” in the Series 12 and Ultra 4 columns; “— Not available” in the SE 3 column for each.
Ultra 4 is the only one of the three with satellite connectivity, Emergency SOS via satellite, a 100m water resistance rating and dual-frequency GPS.Official
apple.com/watch/compare: Ultra 4 “Satellite connectivity”, “Messages and Find My via satellite”, “Emergency SOS via satellite”, “Water resistant 100 meters”, “Precision L1 + L5 dual frequency”; Series 12 and SE 3 show “Not available” for satellite, “Water resistant 50 meters”, and “Precision L1 GPS” and “GPS” respectively.
Sources 7
- Apple Watch — Compare Models — AppleOfficialaccessed Oct 17, 2026
- Buy Apple Watch — Apple Store (US)Officialaccessed Oct 17, 2026
- Shop Apple Watch Series 12 — Apple Store (US)Officialaccessed Oct 17, 2026
- Buy Apple Watch SE 3 — Apple Store (US)Officialaccessed Oct 17, 2026
Show 3 more · 3 official or standards
- Shop Apple Watch Ultra 4 — Apple Store (US)Officialaccessed Oct 17, 2026
- Introducing Apple Watch Series 12, with the all-new Health Sensing System — Apple Newsroom, 9 September 2026Officialaccessed Oct 17, 2026
- Apple unveils Apple Watch Ultra 4 — Apple Newsroom, 9 September 2026Officialaccessed Oct 17, 2026
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