Panasonic’s US TVs: One OLED, One Mini LED, Four QLED
Six series from Panasonic’s US TV site on 6 November: panel, refresh rate, HDR, platform, sizes, price. Three say “coming soon”.
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Panasonic TV’s US site lists six TV series for 2026: one OLED (Z95B), one QD-Mini LED (W85C), three 4K QLED sets (W87C, W80C, W75C) and a Full HD QLED (S65C). Skyworth USA brings them to the US under licence, and on 6 November three of the six, the Z95B, W87C and W75C, read “coming soon” on Panasonic TV’s own US site.
Panasonic TV’s August 2026 press release calls the six a “six-series U.S. portfolio”, up from two series in 2025, and names the Z95B its flagship OLED. Its product pages do not sell direct: the in-stock pages link to two retailers, Beach Camera and Buydig.
The series side by side
From each series’ page on Panasonic TV’s US site, read 6 November 2026. Rows for the Z95B, W87C and W75C come from the press release, because their pages carry no specification table; “—” means Panasonic did not state it.
| Series | Panel, as Panasonic lists it | Resolution | Refresh | HDR formats | Smart platform | Sizes | Status, 6 Nov |
|---|---|---|---|---|---|---|---|
| Z95B (affiliate link to Amazon, opens in a new tab) | OLED, Primary RGB Tandem | 4K | up to 144Hz | Dolby Vision (press release) | Fire TV | 55, 65 in | coming soon |
| W85C (affiliate link to Amazon, opens in a new tab) | 4K QD-Mini LED | 4K | 120Hz OverClock | HDR10+, HDR10, HLG, Dolby Vision | Google TV | 55, 65, 75 in | listed |
| W87C | 4K Vivid QLED+, lifestyle design | 4K | 120Hz OverClock (press release) | — | Google TV | 55 in | coming soon |
| W80C (affiliate link to Amazon, opens in a new tab) | 4K Vivid QLED+ | 4K | 120Hz OverClock | HDR10+, HDR10, HLG, Dolby Vision | Fire TV | 43–85 in | listed |
| W75C | 4K Vivid QLED+ | 4K | — | — | Roku TV | 55 in | coming soon |
| S65C (affiliate link to Amazon, opens in a new tab) | Full HD QLED | 1,920 × 1,080 | 60Hz | HDR10, HLG | Fire TV | 32, 40, 43 in | listed |
Prices by size
The price each page showed for each size on 6 November, labelled “Sale price” with no other price beside it. Panasonic TV’s pages link out to retailers, whose prices may differ.
| Series | 32 in | 40 in | 43 in | 50 in | 55 in | 65 in | 75 in | 85 in |
|---|---|---|---|---|---|---|---|---|
| S65C | $199.99 | $249.99 | $279.99 | — | — | — | — | — |
| W80C | — | — | $379.99 | $429.99 | $499.99 | $649.99 | $949.99 | $1,199.99 |
| W75C | — | — | — | — | $449.99 | — | — | — |
| W85C | — | — | — | — | $549.99 | $699.99 | $999.99 | — |
| W87C | — | — | — | — | $599.99 | — | — | — |
| Z95B | — | — | — | — | $2,199.99 | $2,799.99 | — | — |
OLED: the Z95B
The Z95B (affiliate link to Amazon, opens in a new tab) is the one OLED in the range. Panasonic lists a Primary RGB Tandem panel with a “four-layer emission architecture”, a ThermalFlow cooling system, and a Game Mode Extreme that runs up to 144Hz with AMD FreeSync Premium and NVIDIA G-SYNC Compatible. It is the one series in the lineup that Panasonic lists above 120Hz. Panasonic also lists Calman Ready and ISFccc calibration support and Fire TV with Alexa+.
Two Panasonic stores describe it differently. Panasonic TV’s 2026 page offers 55 and 65 inches, marked “coming soon”. Panasonic’s other US store, shop.panasonic.com, still shows the 2025 Z95B (model TV-55Z95BP) in 55, 65 and 77 inches, with the HCX Pro AI Processor MKII and a 360° Soundscape Pro speaker system, at a higher 55-inch price than Panasonic TV’s site. The press release says the series “continues from 2025”. Our explainer on how OLED and Mini LED make light covers what separates a self-lit panel from a backlit one.
QD-Mini LED: the W85C
The W85C (affiliate link to Amazon, opens in a new tab) is the backlit step below. Panasonic lists 4K QD-Mini LED with what it calls Local Dimming Supreme, Glare Free Ultra, a 120Hz OverClock panel and Google TV. Its specification table lists HDR10+, HDR10, HLG and Dolby Vision, Dolby Atmos, Filmmaker Mode, and three HDMI inputs with HDMI 2.1, eARC, VRR and ALLM. It lists 20W of speaker output (10W × 2), the same figure as the W80C and S65C.
4K QLED: the W80C, W75C and W87C
The W80C (affiliate link to Amazon, opens in a new tab) is the widest size run, six sizes from 43 to 85 inches, on Fire TV. Its table lists the same HDR formats and 120Hz OverClock as the Mini LED set, but Dolby Atmos “N” and only eARC and ALLM under HDMI features. The press release, by contrast, lists HDMI 2.1 and Dolby Atmos for the W80C, and the page’s own Game Mode block names VRR. Panasonic says the 43- and 50-inch W80C have a Glare Free Pro screen and the larger sizes Glare Free Max.
The W75C, Panasonic says, “offers the same core picture quality and design” as the W80C with Roku TV in place of Fire TV, in a 55-inch size. The W87C is the 55-inch lifestyle set on Google TV, with a canvas-inspired design and an Art Time mode that shows artwork when the TV is idle. Neither page had a specification table on 6 November.
Full HD: the S65C
The S65C (affiliate link to Amazon, opens in a new tab) is the one series here without 4K. Its table lists 1,920 × 1,080, a 60Hz panel, HDR10 and HLG without Dolby Vision, Fire TV, and eARC on HDMI 2. Panasonic pitches it at “bedrooms, kitchens, dorm rooms and other secondary spaces”, in 32, 40 and 43 inches.
HDR and gaming across the range
Where Panasonic publishes a table, the 4K sets list both Dolby Vision and HDR10+, which matters to anyone who watches services that master in one rather than the other; our HDR10, HDR10+ and Dolby Vision explainer sets out which is which. For gaming, of the three specification tables, the W85C’s is the one that lists VRR alongside HDMI 2.1, and the Z95B is the one series Panasonic lists at 144Hz.
We have set out LG’s B6, C6, G6 and W6 OLEDs the same way, from LG’s own sheets. For how sets from several makers fare in outlets’ reviews, see our shortlist of the best-reviewed TVs.
Questions people ask
Does Panasonic still sell TVs in the US?
Yes. Panasonic TV’s US site lists six series for 2026. Its August 2026 press release says Skyworth USA brings Panasonic-branded TVs to the US under licence, and the product pages link to authorized retailers rather than selling direct.
What is the difference between Panasonic W85C and W80C?
The backlight and platform. Panasonic lists the W85C as 4K QD-Mini LED with local dimming on Google TV, and the W80C as 4K Vivid QLED+ on Fire TV. Both tables list 120Hz OverClock and Dolby Vision; the W85C’s adds HDMI 2.1, VRR and Dolby Atmos. The W80C comes in six sizes up to 85 inches.
Is the Panasonic Z95B OLED available in the US?
Not from Panasonic TV’s site on 6 November: its page read “Coming soon” and “Currently unavailable”, in 55 and 65 inches. Panasonic’s press release says the Z95B series continues from 2025.
Is the Panasonic S65C a 4K TV?
No. Panasonic’s table lists Full HD, 1,920 × 1,080, a 60Hz panel and HDR10 and HLG, in 32, 40 and 43 inches. Panasonic pitches it at bedrooms, kitchens and dorm rooms.
Which Panasonic TVs have Dolby Vision?
The W85C and W80C specification tables list Dolby Vision alongside HDR10+, HDR10 and HLG, and the press release lists it on the Z95B. The S65C lists HDR10 and HLG only. The W87C and W75C pages had no specification table on 6 November.
Which Panasonic TV has Roku?
The W75C, a 55-inch 4K Vivid QLED+ set that Panasonic says offers the same core picture quality and design as the W80C with Roku TV built in. Its page read “Coming soon” on 6 November.
How we researched this
No one at bitcritiq has handled this product. Everything here comes from published sources, listed below.
- What this cannot tell you
- Panasonic’s pages publish no brightness figures, dimming-zone counts or panel-type details beyond the names in the table. The W87C and W75C have no specification table on 6 November, so their HDR and HDMI rows are blank. Panasonic’s own pages disagree in places: the W80C press release lists Dolby Atmos and HDMI 2.1, while the W80C specification table reads “Dolby Atmos: N” and lists eARC and ALLM; the same table gives a 220–240V power supply, which we have left out; the S65C table reads “Dolby Audio: N” beside a feature block headed Dolby Audio; and shop.panasonic.com shows the Z95B in 55, 65 and 77 inches at a different price from the 55 and 65 inches on Panasonic TV’s site. Panasonic TV’s pages link to retailers rather than selling direct, and retailer prices may differ. We have not used any of these TVs; nothing here is a review or a score.
How we chose this, and what we did
- Why this subject
- Google Trends showed searches for “4k oled tv” up 170% in the 1 November 2026 digest, and Black Friday falls on 27 November. We have laid out Sony’s, LG’s, Samsung’s, TCL’s, Vizio’s and Hisense’s ranges; Panasonic returned to US shelves through a licensing partner and now sells six series under letter-and-number names, and none of our pages explains which is which.
- How we looked at it
- Read Panasonic TV’s US site (television.panasonic.com/en-us) on 6 November 2026. Its all-TVs listing shows six series, which we counted card by card, and the 18 August 2026 press release names the same six in its lineup table. For the three series with a product specification table on their pages (W85C, W80C, S65C) we copied panel, resolution, refresh rate, HDR formats, smart platform, HDMI features and speaker output from that table and from the comparison table on the W85C page. The Z95B, W87C and W75C pages carry no specification table, so their rows come from the press release, plus the Z95B page on Panasonic’s other US store, shop.panasonic.com, for the processor and 144Hz panel. Sizes are each product page’s size buttons. Prices are what each page showed for each size after selecting it: a single figure labelled “Sale price” with no compare-at price beside it, which we record as the listed price. Counts in the body (six series, three “coming soon”) are the rows of our own table.
What this rests on
6 claims, all official. Nothing here was measured by bitcritiq — see how we test for why. Open a claim to read the source it came from.
Panasonic TV’s 2026 US lineup has six series: the Z95B OLED, W85C QD-Mini LED, W87C lifestyle QLED, W80C and W75C 4K QLED, and S65C compact QLED.Official
Press release, 18 August 2026: “Six-Series U.S. portfolio: Z95B OLED; W85C QD-Mini LED; W87C lifestyle QLED; W80C and W75C 4K QLED; and S65C compact QLED”.
Panasonic-branded TVs in the US are brought to market by Skyworth under a licence from Panasonic.Official
Press release: “Panasonic TV, brought to the U.S. market by authorized business partner SKYWORTH USA”; “Panasonic-branded TVs in the US are brought to market through a strategic partnership between Panasonic and Shenzhen Skyworth Display Technology Co., Ltd.”
On 6 November 2026 the Z95B, W87C and W75C pages were marked “Coming soon” and “Currently unavailable”.Official
Listing cards: “[Coming soon] US-Panasonic Z95B Series 4K OLED Fire TV”, “[Coming soon] US-Panasonic W87C Series Atelier TV Vivid QLED+ Google TV”, “[Coming soon]US-Panasonic W75C Series 4K Vivid QLED+ Roku TV”; each product page: “Currently unavailable”.
The S65C is a Full HD, 60Hz set whose specification table lists HDR10 and HLG.Official
S65C specification table: “Resolution (W x H) Full HD / 1,920 × 1,080”; “Panel Refresh Rate 60Hz”; “Multi HDR Support HDR10 / HLG”.
The W85C and W80C specification tables both list a 120Hz OverClock panel and HDR10+, HDR10, HLG and Dolby Vision; the W85C’s lists HDMI 2.1, VRR and Dolby Atmos, the W80C’s does not.Official
W85C: “Panel Refresh Rate 120Hz OverClock”; “HDR10+ / HDR10 / HLG / Dolby Vision”; “Dolby Atmos Y”; “HDMI 2.1 / eARC / VRR / ALLM”. W80C: “120Hz OverClock”; “HDR10+ / HDR10 / HLG / Dolby Vision”; “Dolby Atmos N”; “HDMI Support Features eARC / ALLM”.
Panasonic lists the Z95B with a Primary RGB Tandem OLED panel, up to 144Hz, AMD FreeSync Premium and NVIDIA G-SYNC Compatible.Official
Press release: “Its Primary RGB Tandem Panel features a four-layer emission architecture”; “Game Mode Extreme supports up to 144Hz refresh rates, AMD FreeSync™ Premium, and NVIDIA® G-SYNC® Compatible”.
Sources 9
- Brighter rooms. Bigger screens. Smarter choices: Panasonic TV Expands Its 2026 U.S. Lineup with OLED, Mini-LED and QLED Models — Panasonic TV newsroom, 18 August 2026Officialaccessed Nov 6, 2026
- View All Panasonic Smart TVs — Panasonic TV US (listing)Officialaccessed Nov 6, 2026
- US-Panasonic Z95B Series 4K OLED Fire TV — Panasonic TV USOfficialaccessed Nov 6, 2026
- US-Panasonic W85C Series 4K QD-Mini LED Google TV — Panasonic TV USOfficialaccessed Nov 6, 2026
Show 5 more · 5 official or standards
- US-Panasonic W87C Series Atelier TV Vivid QLED+ Google TV — Panasonic TV USOfficialaccessed Nov 6, 2026
- US-Panasonic W80C Series 4K Vivid QLED+ Fire TV — Panasonic TV USOfficialaccessed Nov 6, 2026
- US-Panasonic W75C Series 4K Vivid QLED+ Roku TV — Panasonic TV USOfficialaccessed Nov 6, 2026
- US-Panasonic S65C Series Full HD QLED Fire TV — Panasonic TV USOfficialaccessed Nov 6, 2026
- Panasonic OLED TV - Z95B Series (TV-55Z95BP) — Shop Panasonic USAOfficialaccessed Nov 6, 2026
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