Asus Laptops: Vivobook to Zenbook, ProArt, ROG and TUF
Vivobook is everyday, Zenbook premium thin-and-light, ProArt for creators, TUF and ROG for games. List prices, Asus US store, 26 October.
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Asus sells its everyday laptops as Vivobook, its premium thin-and-light laptops as Zenbook, its creator laptops as ProArt, its gaming laptops as ROG and TUF Gaming, and its business laptops as ExpertBook, with Chromebooks and a new Googlebook alongside. Each name splits again: Zenbook into S, A and Duo, Vivobook into Go, S and Flip, and ROG into Strix, Zephyrus and Flow. On Asus’s US store on 26 October 2026 the lowest list prices ran from $219.99 for a Vivobook to $2,499.99 for a ProArt.
Every price below is a list price on Asus’s US store, read on 26 October 2026, taken from laptops the store marked Buy. Asus’s store listed 125 laptops that day, and many showed a sale price below list; where that matters we say so. The store also says purchases between 23 October and 31 December 2026 can be returned until 31 January 2027.
The names at a glance
| Name | What it is, per Asus | Lowest list price marked Buy | That model |
|---|---|---|---|
| Vivobook | “Designed for all”, everyday use | $219.99 | Vivobook Go 14 (L410) |
| Zenbook | “A premium thin and light laptop” | $799.99 | Zenbook 14 (UX3480) |
| ProArt | Creators; “wide-gamut, color-accurate displays” | $2,499.99 | ProArt PZ14 (HT7407) |
| TUF Gaming | Gaming, “ultra-durable” | $899.99 | TUF Gaming A15 (2023) |
| ROG | Gaming: Strix, Zephyrus and Flow | $1,599.99 | ROG Zephyrus G14 (2023) |
| ExpertBook | Business | $619.99 | ExpertBook B1 (B1403) |
| Chromebook | ChromeOS | $249.99 | Chromebook CX1 (CX1500) |
| Googlebook | Google’s Googlebook platform | $1,299.00 | Googlebook 14 |
Asus’s own buying guide draws the line between the three home names this way: Zenbook for “portability, premium design, and modern AI features”, Vivobook for “a balance of performance, battery life, and value”, and ProArt for “creator-focused features, and high-quality displays”. The store also had one plain “ASUS Laptop”, the L510, marked Notify me.
Vivobook and Zenbook: the sub-lines
| Line | What Asus says | Lowest list price marked Buy | That model |
|---|---|---|---|
| Vivobook Go | 1.3kg and Windows 11 Home in S Mode on the L410 | $219.99 | Vivobook Go 14 (L410) |
| Vivobook | Everyday laptops, 14 to 18-inch on the store | $599.99 | Vivobook 16 (M1605) |
| Vivobook S | OLED screens on the models in Asus’s guide | $949.99 | Vivobook S14 Flip (TP5408) |
| Vivobook Flip | 360-degree hinge, touchscreen, pen support | $1,099.99 | Vivobook 16 Flip (TP3607) |
| Zenbook | “Elegant design, lightweight portability” | $799.99 | Zenbook 14 (UX3480) |
| Zenbook A | “Our lightest Zenbook”, full-body Ceraluminum | $1,599.99 | Zenbook A14 (UX3407) |
| Zenbook S | “Ultra-slim elegance with premium craftsmanship” | $1,599.99 | Zenbook S14 (UX5406) |
| Zenbook Duo | Dual-screen | $2,299.99 | Zenbook Duo (UX8406) |
Ceraluminum is Asus’s name for what it calls a high-tech ceramic; its store lists it on the Zenbook 14, A14 and S14 cards. Asus says the Zenbook A14 (affiliate link to Amazon, opens in a new tab) starts at 2.18 lb with up to 32 hours of battery, and lists the Zenbook S14 at 2.65 lb with a 3K OLED screen. The Zenbook Duo has two 14-inch OLED touchscreens.
Higher Zenbook lines do not always cost more on the day. The Zenbook A14 was on sale below its list price, and on list the A14 and S14 tied. Many Vivobook and Zenbook cards on the store carry Microsoft’s Copilot+ PC label, and the Vivobook cards mix Intel, AMD and Snapdragon chips under one name, so the name tells you the line, not the processor.
ProArt: for creators
ProArt runs from the PZ14, a 14-inch detachable with a 3K OLED touchscreen and Snapdragon X2 Elite chip, through the 13-inch PX13 convertible, which Asus also sells as a GoPro Edition, to the P16 with a 4K OLED display in Asus’s guide. Two ProArt P models built on Nvidia’s RTX Spark were on the store marked Notify me and Pre-order. The PZ14 was on sale below its list price on 26 October.
Gaming: TUF and ROG
| Line | What Asus says | Lowest list price marked Buy | That model | Newest model on the store |
|---|---|---|---|---|
| TUF Gaming | Durable, high-refresh displays | $899.99 | TUF Gaming A15 (2023) | TUF Gaming A14 and F16 (2026) |
| ROG Strix | “Our most upgradeable designs” | $1,799.99 | ROG Strix G16 (2025) | Strix G18 and SCAR 18 (2026) |
| ROG Zephyrus | Thin and light, aluminium, OLED | $1,599.99 | ROG Zephyrus G14 (2023) | Zephyrus G14, G16 and Duo (2026) |
| ROG Flow | Compact 2-in-1s with touchscreens | $2,099.99 | ROG Flow Z13 (2025) | Flow Z13 (2025) |
TUF is the name Asus aims at “a wide audience of gamers”; ROG carries Asus’s Strix, Zephyrus and Flow lines. The cheapest gaming laptops on the store were older models: the TUF Gaming A15 and the Zephyrus G14 that start the table are both 2023 models, and the 2026 TUF and Zephyrus models listed higher. Asus’s TUF A15 card lists 84-blade fans and four exhaust vents; why a laptop fan gets loud covers what makers say about that. Outlets’ scores for the 2026 Zephyrus G14 are in our gaming laptop shortlist, and Asus’s handhelds are in which ROG Ally is which.
Business, Chromebook and Googlebook
Asus sells its work laptops as ExpertBook in four series: B for large enterprises, P for “modern professionals and small offices”, A for thin designs, and Ultra, which Asus calls “our flagship business laptop”. On the store the ExpertBook B1 (B1403) listed at $619.99 and the ExpertBook Ultra at $3,599.99.
Asus’s Chromebooks run ChromeOS, and Asus describes Chromebook Plus as having “double the speed, memory, storage and Gemini”; the cheapest Chromebook Plus marked Buy, the CX34 (CX3402), listed at $399.99. The Googlebook 14, which Asus bills as the “first laptop designed for Gemini Intelligence”, listed at $1,299.00 with an Intel Core Ultra 7 355; how the Googlebooks compare covers the platform.
Questions people ask
What is the difference between Asus Vivobook and Zenbook?
Asus calls Zenbook “a premium thin and light laptop” and says Vivobook suits daily users who want a balance of performance, battery life and value. On Asus’s US store in October 2026 the cheapest Zenbook listed higher than the cheapest Vivobook.
What is the difference between Asus ROG and TUF?
Both are Asus gaming laptops. ROG is split into Strix, Zephyrus and Flow. Asus pitches TUF Gaming at durability and “a wide audience of gamers”, and TUF models started lower on Asus’s US store in October 2026.
What is the difference between ROG Strix, Zephyrus and Flow?
Asus says Strix has “our most upgradeable designs”, Zephyrus is thin and light with aluminium designs and OLED screens, and Flow is “ultra-compact 2-in-1 machines with touchscreen displays”, such as the 13.4-inch Flow Z13 tablet.
What is the difference between Zenbook S, Zenbook A and Zenbook Duo?
Asus calls the Zenbook A its lightest Zenbook, in full-body Ceraluminum, with the longest battery life. Zenbook S is its ultra-slim, premium-craftsmanship line, and Zenbook Duo has two screens. Asus pitches the plain Zenbook 14 at everyday versatility.
What is Asus ProArt?
ProArt is Asus’s laptop line for creators. Asus says it pairs “professional-grade, AI-ready performance” with wide-gamut, colour-accurate displays. The range runs from the 13-inch PX13 convertible and the PZ14 detachable to 14 and 16-inch P models.
What is Asus ExpertBook?
ExpertBook is Asus’s business laptop line. Asus says the B Series is built for large enterprises, the P Series for professionals and small offices, the A Series for thin designs, and ExpertBook Ultra is its flagship business laptop.
How we researched this
No one at bitcritiq has handled this product. Everything here comes from published sources, listed below.
- What this cannot tell you
- A Buy button is what Asus’s store showed, not a check that stock shipped; a Notify me button may mean out of stock or not yet on sale, and Asus does not say which. Several of the lowest list prices belong to older models still on Asus’s store, such as a 2023 TUF Gaming A15 and a 2023 Zephyrus G14, so we name the newest model alongside where it matters. Asus’s series pages quote “starting at” prices that matched the sale price, not the list price, on the cards we compared (Zenbook A, Vivobook 14), and many cards were on sale on 26 October; sale prices change daily. Asus’s store says it “is only entitled to set a recommendation resale price”, so other retailers may charge less or more. Each card’s specifications are for one configuration and may not match its price, as the store itself warns. We have not used any of these laptops, and this page does not rank them.
How we chose this, and what we did
- Why this subject
- Search Console shows our best-laptops shortlist collecting impressions for “best laptops 2025”, “what is the best laptop” and “best new laptops”, and Asus’s US store sells laptops under eight names: Vivobook, Zenbook, ProArt, ROG, TUF Gaming, ExpertBook, Chromebook and now Googlebook, each split again into sub-lines. No bitcritiq post sets out which Asus name means what; best-laptops averages outlets’ scores, and which-rog-xbox-ally-model covers Asus’s handhelds, not its laptops.
- How we looked at it
- Read on 26 October 2026 in the research browser. shop.asus.com/us redirects to the ASUS Store USA at asus.com/us/store; its all-laptops listing printed “125 Device”, and after repeatedly pressing Show more until it read “1 - 125 of 125 Results” we collected all 125 product cards, each card’s name, its price or prices, and its button (Buy, Notify me, Pre-order or Where to buy). Where a card showed two prices with a SAVE line, we took the higher as the list price and the lower as the sale price. For each name we report the lowest list price among cards with a Buy button and name the model it belongs to. What each name is for is quoted from Asus’s own US series pages (laptops for home, for gaming and for work, the Zenbook and Vivobook pages), rog.asus.com’s laptops page and Asus’s 2026 laptop buying guide on its US blog. Sub-line counts in the text come from the sub-series filters Asus’s own series pages print, counted by hand: four Zenbook (Zenbook, S, A, Duo), three ROG (Strix, Zephyrus, Flow) and four ExpertBook (B, P, A, Ultra). Asus’s Vivobook filter lists five (Vivobook, S, Flip, Go, Pro); no Vivobook Pro card was on the store, so the Vivobook table has four rows. The at-a-glance table has eight rows, one per name with a Buy card.
What this rests on
6 claims, all official. Nothing here was measured by bitcritiq — see how we test for why. Open a claim to read the source it came from.
Asus describes Zenbook as its premium thin-and-light line and Vivobook as its everyday line.Official
ASUS Laptops for Home page, 26 October 2026: “ASUS Zenbook is a premium thin and light laptop”; “Vivobook is designed for all, built to be more intelligent, productive, and secure, bringing innovative solutions to make everyday life easier.” Asus 2026 buying guide: “ASUS Vivobook laptops are well-suited to daily users who want a balance of performance, battery life, and value.”
Asus describes ProArt as its laptops for content creation, with wide-gamut, colour-accurate displays.Official
ASUS Laptops for Home page: “ProArt laptops combine professional-grade, AI-ready performance with wide-gamut, color-accurate displays, ideal for content creation on the go.”
Asus splits its ROG gaming laptops into Flow (compact 2-in-1s with touchscreens), Zephyrus (thin and light, aluminium, OLED) and Strix (its most upgradeable designs), and pitches TUF Gaming at durability and a wide audience.Official
rog.asus.com/us laptops page: ROG Flow “Ultra-compact 2-in-1 machines with touchscreen displays”; ROG Zephyrus “Thin-and-light gaming laptops with refined aluminum designs and stunning OLED displays”; ROG Strix “Bold styling, top-tier performance, and our most upgradeable designs”. Asus For Gaming page: “ultra-durable TUF Gaming laptops deliver a reliable portable gaming experience to a wide audience of gamers.”
Asus calls the Zenbook A its lightest Zenbook, made in full-body Ceraluminum, and the Zenbook Duo a dual-screen design.Official
ASUS Zenbook page: Zenbook A “Our lightest Zenbook, crafted in full-body Ceraluminum™”; Zenbook DUO “with its unique dual-screen form factor”.
Asus says its ExpertBook B Series is built for large enterprises, P Series for professionals and small offices, and ExpertBook Ultra is its flagship business laptop.Official
ASUS For Work page: “ASUS ExpertBook P Series are the best laptops for modern professionals and small offices”; “ASUS ExpertBook B Series is built for large enterprises”; “ASUS ExpertBook Ultra is our flagship business laptop”.
On 26 October 2026 the lowest list prices among laptops marked Buy on Asus’s US store were $219.99 for a Vivobook, $799.99 for a Zenbook, $2,499.99 for a ProArt, $899.99 for a TUF Gaming, $1,599.99 for an ROG, $619.99 for an ExpertBook and $249.99 for a Chromebook.Official
ASUS Store USA all-laptops listing, 26 October 2026: “Vivobook Go 14 (L410) … $149.99 $219.99 SAVE $70.00”; “ASUS Zenbook 14 (UX3480, Snapdragon) … $799.99”; “ProArt PZ14 (HT7407) … $2,199.99 $2,499.99 SAVE $300.00”; “ASUS TUF Gaming A15 (2023) … $899.99”; “ROG Zephyrus G14 Gaming Laptop (2023) … $1,599.99”; “ASUS ExpertBook B1 (B1403) … $497.99 $619.99 SAVE $122.00”; “ASUS Chromebook CX1 (CX1500) … $249.99”; each with a Buy button.
Sources 8
- All Laptops — ASUS Store USAOfficialaccessed Oct 26, 2026
- ASUS Laptops for Home — All series, ASUS USAOfficialaccessed Oct 26, 2026
- ASUS Zenbook Laptops — ASUS USAOfficialaccessed Oct 26, 2026
- ASUS Vivobook Laptops — ASUS USAOfficialaccessed Oct 26, 2026
Show 4 more · 4 official or standards
- Laptops For Gaming — All series, ASUS USAOfficialaccessed Oct 26, 2026
- Gaming Laptops — ROG, Republic of Gamers, USAOfficialaccessed Oct 26, 2026
- ExpertBook: Business Laptops — For Work, All series, ASUS USAOfficialaccessed Oct 26, 2026
- The Essential 2026 ASUS Laptop Buying Guide — ASUS USA blogOfficialaccessed Oct 26, 2026
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